For over a decade, Olivier Rousteing has been the Creative Director of the house of Balmain. During these ten years, Rousteing has been carefully building upon the legacy of the house’s founder, Pierre Balmain, who famously introduced a fresh, feminine and surprising “New French Style” to post-war couture. Beginning with inspirations directly pulled from the house’s rich archives and fully utilizing the Balmain atelier’s impressive mastery of intricate traditional couture techniques, Rousteing has been able to skillfully graft his own distinctive style upon the historic house. He is, in fact, creating a modern and inclusive new New French Style—one which melds together an immediately recognizable singular silhouette, a contemporary outlook reflecting Rousteing’s own extraordinary personal journey and a spirit pulled directly from the avenues and boulevards of a transformed-yet-eternal Paris, the dynamic and diverse fashion capital that has influenced every Balmain collection for over 75 years.
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